![]() ![]() Three employees (who “ didn’t really know how to sew”) were tasked with stitching the logo onto shirts and hats using second-hand machines that were well, well past their expiration date. Roc Wear had first come to life in mid-1998 with a humble start in in the label’s offices at 17 John Street in Lower Manhattan. There was a few hundred guests at the reception celebrating the Roc-A-Fella Records’ co-owners newest major business move. This only served to add to her admiration for him. After that first meeting, every time that the two ran into each other on the scene Jay would remember her and show love and respect. She did manage to secure a Memphis Bleek appearance on her 1999 single “Get With This” however. However, she had recently signed a deal with Jive Records and didn’t want to burn bridges by pursuing an opportunity at the Roc. Roc-A-Fella Records had been looking for some female acts to sign to label alongside Amil and her Major Coins group, and when Jay liked what he heard from Blaze he spoke of signing her to the family. The first time she would officially meet Hova was during the recording session of the remix of Ja Rule’s “Holla Holla,” where she found the courage to spit a freestyle for the Brooklyn rapper. She was hooked by the lyricism, the confidence, and the genius behind his artistry. ![]() in Manhattan and when she saw a young Jaÿ-Z performing “22 Two’s” she knew she was witnessing the rise of a living legend. Back in the mid-’90s Blaze used to frequent Maria Davis’ famous “Mad Wednesday” parties at Club E.S.S.O. Jane Blaze attended the party with Kendell, who is Steve Stoute’s brother. Jay-Z, Kendell Stoute and Tasha “Jane Blaze” Knight, photographed at the launch party for the first Rocawear clothing line, held at the Altman Building in New York City on July 28, 1999.
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